Building in Public Is an Act of Courage

Most founders hide until they have something “ready.”
Something impressive. Something failure-proof.

Building in public means showing unfinished work. Failed ideas. Things that didn’t land.

It’s uncomfortable. That’s the point.

I resisted it at Vestcodes.
What if people judge our approach?
What if competitors see what we’re doing?

Then I watched someone else build in public. They shared early. Got feedback fast. Iterated openly. Built real relationships.

By the time they launched, people already trusted them.

Building in public isn’t marketing. It’s honesty as a strategy.

People don’t connect with polish. They connect with reality. Show the struggle, not just the win. Admit mistakes early.

It builds trust and it’s faster. Bad ideas die quickly instead of quietly wasting months.

Yes, vulnerability feels risky.
But building in isolation only feels safe. It’s worse. You build the wrong thing, then fail loudly.

Build in public.
Show your work.
Ask for feedback.

The embarrassment fades.
The learning and relationships don’t.